By TAU Ventures & AB InBev


Rise to the challenge
with AB InBev!

AB InBev, the world’s largest brewer, TAU Ventures, Tel Aviv University’s VC, and the Israel Innovation Authority (IIA) are excited to announce a unique collaboration program for innovative, Israeli start-ups that possess strong, multi-use technologies that have the potential to address some of AB InBev’s current and future business challenges.

Up to 6 startups will be selected to embark on a joint R&D and/or pilot activity with AB InBev. Both joint R&D and piloting activities will be entitled to multi-million ₪ support from the IIA as part of the R&D and Pilots with International Partners program.

Join us!

Selected companies will get to work closely with AB InBev champions from across the globe to form and execute a comprehensive R&D or pilot plan, based on real-world needs and concrete industry knowledge as put forward by AB InBev.

The program has two main aims: (a) To pilot use-case ready solutions; (b) To produce new solutions for real business needs, based on your proprietary technology. Ultimately, emphasis will be placed on the strength of your core technology, and its ability to serve the challenges specified below, rather than the existing use case you are currently targeting. 

Potential outcomes include procurement, the forming of a joint venture, a co-selling agreement, or a form of technology licensing with AB InBev. 

The program was created by TAU Ventures, which will operate an in-depth program, designed to instigate and nurture each of the projects toward success. The selected cohort of companies will receive curated business support from TAU Ventures global ecosystem, including industry experts and top tier service providers, alongside free office space at TAU Ventures offices in Tel Aviv. 

The Challenges

What support does the program offer?

Successful Israeli applicants will receive funding from the Israel Innovation Authority, in-kind services from AB InBev and comprehensive support along the process from TAU VenturesParticipating startups will also receive access to extensive guidance and benefits from the program’s supporting partners, including KPMG, LeumiTech, Barnea and Microsoft for Startups.

The Israel Innovation Authority can support R&D performing companies, registered and operating in Israel, with a grant of up to 50% of the approved R&D / Pilot Expenses Budget, according to its regulations and procedures. The IIA supported activities may include R&D, piloting, testing, validation, trials, performance verification, device iteration, product and interface customization, pre-pilot activities and more.

AB InBev will provide in-kind services, expertise, and use of facilities. Examples for such in-kind support can include: Usage facilities for beta-sites operations, expertise, or equipment, access to unique data, engines, devices and skills. Experts’ and consultants’ time to guide, co-develop and, identify the parameters of the product/technology for testing or potential use cases. Assistance in co-commercializing the product.

What’s in it for you?

Application Process

Interested Israeli companies must fill in the online application form. AB InBev and TAU Ventures will contact shortlisted companies within two weeks of submitting the application, notifying them on initial results and where applicable, the steps ahead.


Anheuser-Busch InBev
(AB InBev)

Anheuser-Busch InBev (AB-InBev) is a multinational beverage conglomerate headquartered in Belgium. It’s the world’s largest beer brewer by both volume and revenue, operating more than 600 beer brands in 150 countries, including Budweiser, Stella Artois, Beck’s, and Corona. 

AB InBev operates and transforms its entire supply-chain, from seed to sip. Starting with our farmers, who provide high-quality ingredients for our products, through our malting and brewing facilities, all the way to our consumers, via our distributors that ensure our products are available at millions of the retail points of our customers.
By innovating through discovery, development and the scaling of technology, we can deliver fresh beer to markets across the world while keeping sustainability as a top priority.

The Israel Innovation Authority (IIA)

The Israel Innovation Authority (IIA) is an independent publicly funded agency, created to provide a variety of practical tools and funding platforms aimed at effectively addressing the dynamic and changing needs of the local and international innovation ecosystems. 

To encourage the creation of MNC-Startup partnerships in Israel, the IIA operates a dedicated Global Enterprise R&D Collaboration Program. The framework of the program provides a friendly, favorable approach and supportive environment for Israeli startups looking to collaborate with MNCs. Within this framework, both the IIA and the MNC commit to equally invest in pre-selected R&D projects, conducted jointly by the MNC and the Israeli company.

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TAU Ventures

TAU Ventures is a series of early-stage venture capital funds, founded by Tel Aviv University, investing in the next generation of impactful Israeli technology companies. To date TAUV has made 25 investments, with $70M under management over two funds. The fund invests the first capital into startups and is dedicated to helping them transform their ideas into global businesses. 

TAU Ventures cultivates an innovative ecosystem by combining the resources and global network of Tel Aviv University, strong industry connections, and a supportive home-base for founders to connect and grow at the beginning of their journey. Alongside its investment activity, TAU Ventures is experienced in operating a variety of innovation programs and sandbox opportunities via corporate and government partnerships both in Israel and globally, designed to cultivate the local innovation ecosystem and promote promising Israeli startups globally.


All Rights Reserved © 2023 TAU Ventures

You've successfully completed your application!

We’ve received your submission to Recombinate 
by AB InBev & TAU Ventures.

Thank you for applying!

Shortlisted candidates will be contacted to schedule an in-person interview with representatives from AB InBev & TAU Ventures.

Thanks again and we will contact you soon!

The Xcelerator was founded in 2018 by TAU Ventures and the Israeli Security Agency (Shabak), one of the leading, technological & operational organizations in Israel and worldwide.
The program is designed for outstanding teams developing a unique technology that may have a multi use application, that are seeking to gain traction at an early stage via an exclusive POC-oriented program. Contrary to the initial instinct, this is a program designed for civilian and commercial companies in various verticals (not just Homeland security), that can benefit from various tech experts, unique databases, technology validation, and more.

In addition to an exclusive opportunity for validation and POC with the Shabak, the 4-month program offers $50K grant (no equity), alongside tailor-made business support from TAU Ventures team, access to industry experts and mentors, various networking opportunities, cloud credits, and free office space at the TAU Ventures 1,000m co-working space.

Recombinate was founded by TAU Ventures and AB-InBev, the world’s largest brewer. The program is designed to de-risk many of the failure points of venture development, Both from the perspective of the client (MNC), and from the perspective of the startup; As part of the program, up to 6 startups will be selected to embark on a joint R&D and/or pilot activity with AB-InBev. Both joint R&D and piloting activities will be entitled to funding from the Israel Innovation Authority (IIA).

The program aims to produce innovative solutions for AB-InBev’s business needs, based on participating startups’ proprietary technology, focusing on a multi use approach enabling companies to explore further use cases than the ones they are already targeting. Potential outcomes include procurement, the forming of a joint venture, a co-selling agreement, or a form of technology licensing with AB-InBev.

Participating startups will be selected by project champions from within AB-InBev, who will closely work with the startups and have a vested interest in their success. As part of the program, companies will receive curated support from TAU Ventures global ecosystem, including industry & academia experts and service providers, and will work closely with AB-InBev’s champions.